Intentionality, raising global environmental consciousness through fashion.
What is COP? COP stands for ‘Conference of the Parties’ which is a phrase in international relations meaning a committee created after a treaty is signed. The committee is tasked with making decisions about how the treaty is implemented. COP is most associated with the signing of the United Nations Framework Convention on Climate Change …
H&M and Decathlon have been accused of greenwashing. This follows a two-year investigation by the Netherlands Authority for Consumers and Markets (ACM). ACM has fined both retail chains significant amounts of money. The money will go towards sustainability causes within the fashion sector. Introduction Sporting goods retail chain Decathlon and clothing retail chain H&M have …
Fast fashion alone produces 20% of global wastewater, contaminating rivers, oceans, drinking water and soil. It also emits 1.2 billion tons of CO2 per year, more than air travel and shipping combined. With such clear and convincing statistics on how fast fashion is an environmental and social threat, why do we still buy cheaply designed and massively produced clothing?