When Sustainable Innovation meets Culture.
“For this article we look at the work of Thando Simelane and Katlego Tsoagong, two young sustainable innovators making use of pre-existing sneaker soles and cultural influences to design their version of Air Imbadada. Imbadada are sandals made from cut-up tyres typically worn by people of the Zulu culture, but also revered across the country.”