Glossary

Is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. An adjacent term to sustainable fashion is eco fashion.

To recycle (something) in such a way that the resulting product is of a higher value than the original item: to create an object of greater value from (a discarded object of lesser value). 

Environmental ethics is a branch of ethics that studies the relation of human beings and the environment and how ethics play a role in this. Environmental ethics believe that humans are a part of society as well as other living creatures, which includes plants and animals.

Is when producers in developing countries are paid a fair price for their work, by companies in developed countries. It’s when the price we pay for products gives enough to producers for them to afford life’s essentials – like food, education and healthcare.

A form of deceptive marketing in which green PR is used to persuade the public that an organisation’s products, aims and policies are environmentally friendly.

A value chain is a step-by-step business model for transforming a product or service from idea to reality.

Value chains help increase a business’s efficiency so the business can deliver the most value for the least possible cost.

The end goal of a value chain is to create a competitive advantage for a company by increasing productivity while keeping costs reasonable.

The value-chain theory analyzes a firm’s five primary activities (Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service) and four support activities (Procurement, Technological Development, Human Resource Management and Infrastructure)