Intentionality, raising global environmental consciousness through fashion.
H&M and Decathlon have been accused of greenwashing. This follows a two-year investigation by the Netherlands Authority for Consumers and Markets (ACM). ACM has fined both retail chains significant amounts of money. The money will go towards sustainability causes within the fashion sector. Introduction Sporting goods retail chain Decathlon and clothing retail chain H&M have …
The apparel value chain is one of the main contributors to climate change due to the pressure it places on biodiversity. Our variety of plant and animal life on earth is important and desirable because its health directly contributes to human health
Retail instability is forcing a shift in strategy for small, sustainable brands who have long relied on consumer and retailer relationships to promote their products.