Category: Fair Trade

Fairtrade, global movement to improve the lives of farmers and workers in developing countries by ensuring that they have access to export markets and are paid a fair price for their products. Those objectives are often achieved by establishing direct trading relationships between small-scale producers in Africa, Asia, and Latin America and fair trade organizations (FTOs) in the United States and Europe, thereby eliminating intermediary buyers and sellers. A subsidiary goal of the movement in developed countries is to increase consumer awareness of unjust and unfair international trade practices.